Video production for gyms and fitness
Video, photography and social content for gyms, studios and trainers, built around real sessions and real coaches. Production Retainers from $1,500 NZD a month.
What it’s for
Gyms, studios and personal trainers sell energy, community and progress that people can picture for themselves.
Their content leans on short-form video of classes, coaching and training, plus coach profiles, membership campaigns and the photography a website and timetable need. Because people join a place for its coaches and its atmosphere, content that shows the real room and the real team works better than stock footage.
What gets made
- Class and session highlight clips
- Coach and trainer profile videos
- Membership campaign ads
- Exercise demonstration and technique videos
- Facility and studio photography
- Challenge and event coverage
On the shoot
Members on camera
Members are filmed only with their agreement, and anyone who would rather not appear is given space to train out of frame or a session away from the shoot.
Music in the room
Music playing during a class is copyrighted, so it is turned down or swapped while filming, and the edit uses music the gym has the rights to use.
Mirrors and lighting
Mirrors show the crew and every light, and many gyms are lit for training rather than camera, so angles are planned around the mirrors and light is added where needed.
Timing around the timetable
Peak classes look best but are the busiest, so a shoot often pairs one real class with a quieter hour for demonstrations and coach profiles.
Services
Where
Which retainer suits
Essential at $1,500 NZD a month suits a single gym, studio or trainer that needs a regular flow of short-form clips and a few finished pieces. Creative at $3,000 NZD a month suits a gym running campaigns, challenges and new programmes, and Studio Partner, on enquiry, suits a multi-site group or fitness brand wanting weekly sessions. A launch campaign for a new location can be quoted as Bespoke Production.
Production Retainers
Visuals with intention. Stories with impact.
Ongoing film production and creative services for brands and businesses. Built around consistent output, considered creative direction and quality visual storytelling.
Essential
For those building their visual identity.
$1,500
NZD a month
- 1 production session per month
- 3 edited video pieces
- 5 short-form edits
- Professional editing and colour grading
- Monthly content planning
Creative
For those ready to expand their visual presence.
$3,000
NZD a month
- 2 production sessions per month
- 6 edited video pieces
- 8-10 short-form edits
- Creative direction and concept development
- Professional editing, colour grading and sound design
- Monthly production planning
Studio Partner
For those seeking an ongoing creative partnership.
On enquiry
- Weekly production sessions
- Original film and campaign production
- Short-form and long-form content
- Creative direction and visual development
- Advanced post-production
- Priority production scheduling
- Ongoing creative consultation
Bespoke Production
For projects beyond our retainer services, Billie offers tailored production for music videos, visual campaigns, branded films and original creative projects.
Our work
You can see the style on Billie’s own Instagram, @billie____nzau, where posters, portraits and film stills sit side by side.
Questions
Is this a paid service?
Yes. Billie is a paid production company. Production Retainers are $1,500 NZD a month for Essential and $3,000 NZD a month for Creative, and Studio Partner is priced on enquiry. Projects outside a retainer are quoted per project as Bespoke Production.
Do our members have to be in the videos?
No. Members appear only if they agree. Many shoots use coaches and members who have volunteered, with the rest of the session kept out of frame.
Can you use the music from our classes?
Usually not as recorded, because the music in a class is copyrighted. Billie plans the soundtrack separately so every video can be posted and used in ads.
Work with Billie
Every vision begins somewhere.
Tell Billie about the project, the timeline and which retainer suits, or ask for a Bespoke Production quote.
Get in Touch